The index that starts and ends with consumers
Why Most Connected?
In an era of expanding customer expectations and constant competitive disruption, brands must continually find new ways to connect with consumers in order to thrive and grow. Those that do are what we call Most Connected – the brands which are indispensable to consumers’ daily lives.
We created The Most Connected Brands Index to help businesses and brands understand how they are connecting with consumers and provide them with ways to improve.