Brand and Communications

Overview

Empowering clients to tell their stories better

Telling better stories

We help brands and companies tell better stories about who they are and what they stand for.

Valuing your brand’s connection with consumers

Helping you optimise your brand by understanding its emotional and rational connection with your market.

What our clients say

“The research with Opinium has delivered a great springboard from which to launch our new approach, enabling us to identify the most valuable groups to target, understand and address potential barriers to support, and develop a truly supporter-centred strategy.”

“Opinium’s mixed methodology gave us multiple new insights on key challenges. As a result of the research and our collaboration, we not only have a greater understanding of public attitudes, but compelling campaign materials founded on rigorous insight.”

Related case studies and insight

Impact of Life Events on the demand for Protection Insurance Insight

Impact of Life Events on the demand for Protection Insurance

Brand and Communications

Exploring and sizing on demand eating occasions Case Study

Exploring and sizing on demand eating occasions

Brand and Communications

Understanding the educational catering sector Case Study

Understanding the educational catering sector

Brand and Communications

Articulating the future of artisan bread Case Study

Articulating the future of artisan bread

Brand and Communications

Acts of kindness and festive goodwill shine bright in this year’s top 5 Christmas ads Insight

Acts of kindness and festive goodwill shine bright in this year’s top 5 Christmas ads

Brand and Communications

Older people’s experience with scams and fraud Case Study

Older people’s experience with scams and fraud

Brand and Communications

Exploring the impact of sustainable packaging Case Study

Exploring the impact of sustainable packaging

Brand and Communications

Exploring the desire for true crime content Case Study

Exploring the desire for true crime content

Brand and Communications