Brand and Communications

Overview

Empowering clients to tell their stories better

Telling better stories

We help brands and companies tell better stories about who they are and what they stand for.

Valuing your brand’s connection with consumers

Helping you optimise your brand by understanding its emotional and rational connection with your market.

What our clients say

“Opinium’s mixed methodology gave us multiple new insights on key challenges. As a result of the research and our collaboration, we not only have a greater understanding of public attitudes, but compelling campaign materials founded on rigorous insight.”

“The research with Opinium has delivered a great springboard from which to launch our new approach, enabling us to identify the most valuable groups to target, understand and address potential barriers to support, and develop a truly supporter-centred strategy.”

Related case studies and insight

Investigating changing healthcare product usage Case Study

Investigating changing healthcare product usage

Brand and Communications

Developing and optimising a new cybersecurity service Case Study

Developing and optimising a new cybersecurity service

Brand and Communications

Carrots, Pigs, and a COVID-free Santa: The Top Christmas Ads of 2021 Insight

Carrots, Pigs, and a COVID-free Santa: The Top Christmas Ads of 2021

Brand and Communications

Brand tracking for a leading animal welfare charity Case Study

Brand tracking for a leading animal welfare charity

Brand and Communications

Developing an International Rider Targeting Segmentation Case Study

Developing an International Rider Targeting Segmentation

Brand and Communications

Exploring attitudes to drink dispensers in Spain and France Case Study

Exploring attitudes to drink dispensers in Spain and France

Brand and Communications

Developing a pan European brand purpose strategy Case Study

Developing a pan European brand purpose strategy

Brand and Communications

Using celebrities to stand out Case Study

Using celebrities to stand out

Brand and Communications