Brand and Communications

Overview

Empowering clients to tell their stories better

Telling better stories

We help brands and companies tell better stories about who they are and what they stand for.

Valuing your brand’s connection with consumers

Helping you optimise your brand by understanding its emotional and rational connection with your market.

What our clients say

“The research with Opinium has delivered a great springboard from which to launch our new approach, enabling us to identify the most valuable groups to target, understand and address potential barriers to support, and develop a truly supporter-centred strategy.”

“Opinium’s mixed methodology gave us multiple new insights on key challenges. As a result of the research and our collaboration, we not only have a greater understanding of public attitudes, but compelling campaign materials founded on rigorous insight.”

Related case studies and insight

Developing a pan European brand purpose strategy Case Study

Developing a pan European brand purpose strategy

Brand and Communications

Using celebrities to stand out Case Study

Using celebrities to stand out

Brand and Communications

Moving on from an iconic campaign Case Study

Moving on from an iconic campaign

Brand and Communications

Measuring campaign impact and optimising future activation strategy for Nescafé Original Case Study

Measuring campaign impact and optimising future activation strategy for Nescafé Original

Brand and Communications

Optimising packaging for a leading supermarket Case Study

Optimising packaging for a leading supermarket

Brand and Communications

Testing a fresh new look for a money transfer service Case Study

Testing a fresh new look for a money transfer service

Brand and Communications

Revolutionising a charity’s targeting strategy Case Study

Revolutionising a charity’s targeting strategy

Brand and Communications