Brand and Communications

Overview

Empowering clients to tell their stories better

Telling better stories

We help brands and companies tell better stories about who they are and what they stand for.

Valuing your brand’s connection with consumers

Helping you optimise your brand by understanding its emotional and rational connection with your market.

What our clients say

“The research with Opinium has delivered a great springboard from which to launch our new approach, enabling us to identify the most valuable groups to target, understand and address potential barriers to support, and develop a truly supporter-centred strategy.”

“Opinium offered us a direct connection with the target audience across a variety of channels. The data they were able to provide has given us valuable insight which we can now use to guide subsequent campaigns.”

“Opinium’s mixed methodology gave us multiple new insights on key challenges. As a result of the research and our collaboration, we not only have a greater understanding of public attitudes, but compelling campaign materials founded on rigorous insight.”

Related case studies and insight

Testing a fresh new look for a money transfer service Case Study

Testing a fresh new look for a money transfer service

Brand and Communications

Improving conversion to purchase for Not on the High Street Case Study

Improving conversion to purchase for Not on the High Street

Brand and Communications

Measuring the impact of a digital campaign in France and the US Case Study

Measuring the impact of a digital campaign in France and the US

Brand and Communications

Understanding and changing attitudes to gender equality Case Study

Understanding and changing attitudes to gender equality

Brand and Communications

Sitting down with the C-suite Case Study

Sitting down with the C-suite

Brand and Communications

Packaging development in the frozen dessert category Case Study

Packaging development in the frozen dessert category

Brand and Communications

Audience understanding Segmentation Case Study

Audience understanding Segmentation

Brand and Communications

A groundbreaking approach to safeguard human rights Case Study

A groundbreaking approach to safeguard human rights

Brand and Communications