Thought Leadership
Overview
Our research helps clients inform and shape public conversations
Trustworthy and headline-grabbing research
We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.
Bringing the views of the public to bear on major debates
From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.
“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”
“I worked with the Opinium team on a recent global project to explore public attitudes towards Ocean Sanctuaries which included fieldwork across 8 countries. The project went smoothly and the team were really easy to work with throughout. We were able to reach hard to reach audiences in some markets and the team made some good suggestions to help us improve the questionnaire. Outputs were very clear and easy to read and we have been able to share this work to engage with our global teams.”
“We’ve worked with Opinium for over ten years. They’re a vital research and insights partner for all our brands across the group. They’re a pleasure to work with and experts at using research to create compelling thought leadership and content, enabling us to engage with consumers across the country.”
