Thought Leadership

Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“Opinium took a consultative approach and really took the time to understand the objectives and translate them into great insights and a unique piece of research. They were so easy to work with and provided that extra level of attention when coordinating a huge multi-country survey.”

“We’ve worked with Opinium for over ten years. They’re a vital research and insights partner for all our brands across the group. They’re a pleasure to work with and experts at using research to create compelling thought leadership and content, enabling us to engage with consumers across the country.”

“Opinium stand out for me because of their people. Creative, analytical, strategic, effective and an absolute pleasure to work with. Teamspirit and Opinium have produced some brilliant thought leadership together over the years that has really cut through in the media.”

Related case studies and insight

Expanding a charity’s international understanding case-study

Expanding a charity’s international understanding

Thought Leadership

How Covid-19 is shifting the reputation of pharmaceutical companies Insight

How Covid-19 is shifting the reputation of pharmaceutical companies

Tracking consumer attitudes and behaviour toward retail during the Coronavirus pandemic case-study

Tracking consumer attitudes and behaviour toward retail during the Coronavirus pandemic

Thought Leadership

Creating global conversations on cyber defence case-study

Creating global conversations on cyber defence

Thought Leadership

Understanding perceptions of the technology industry case-study

Understanding perceptions of the technology industry

Thought Leadership

Exploring the Future of Work case-study

Exploring the Future of Work

Thought Leadership

Understanding workers’ perceptions of workplace formalities case-study

Understanding workers’ perceptions of workplace formalities

Thought Leadership

Exploring how public transport impacts or isolates those with disabilities case-study

Exploring how public transport impacts or isolates those with disabilities

Thought Leadership