Thought Leadership

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Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“Opinium have been great research partners of ours for many years. From their creative brainstorms and expert questionnaire design to their helpful summary reports that feed into press releases, they really are a pleasure to work with.”

“I worked with the Opinium team on a recent global project to explore public attitudes towards Ocean Sanctuaries which included fieldwork across 8 countries. The project went smoothly and the team were really easy to work with throughout. We were able to reach hard to reach audiences in some markets and the team made some good suggestions to help us improve the questionnaire. Outputs were very clear and easy to read and we have been able to share this work to engage with our global teams.”

“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”

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Thought Leadership

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2022 Multicultural Voices Insight

2022 Multicultural Voices

Financial Marketers’ Index 2022 Insight

Financial Marketers’ Index 2022

The Dis/Connected Consumer Index Insight

The Dis/Connected Consumer Index

Thought Leadership