Thought Leadership

Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“I worked with the Opinium team on a recent global project to explore public attitudes towards Ocean Sanctuaries which included fieldwork across 8 countries. The project went smoothly and the team were really easy to work with throughout. We were able to reach hard to reach audiences in some markets and the team made some good suggestions to help us improve the questionnaire. Outputs were very clear and easy to read and we have been able to share this work to engage with our global teams.”

“Opinium stand out for me because of their people. Creative, analytical, strategic, effective and an absolute pleasure to work with. Teamspirit and Opinium have produced some brilliant thought leadership together over the years that has really cut through in the media.”

“Opinium have been great research partners of ours for many years. From their creative brainstorms and expert questionnaire design to their helpful summary reports that feed into press releases, they really are a pleasure to work with.”

Related case studies and insight

Expanding a charity’s international understanding Case Study

Expanding a charity’s international understanding

Thought Leadership

How Covid-19 is shifting the reputation of pharmaceutical companies Insight

How Covid-19 is shifting the reputation of pharmaceutical companies

Tracking consumer attitudes and behaviour toward retail during the Coronavirus pandemic Case Study

Tracking consumer attitudes and behaviour toward retail during the Coronavirus pandemic

Thought Leadership

Creating global conversations on cyber defence Case Study

Creating global conversations on cyber defence

Thought Leadership

Understanding perceptions of the technology industry Case Study

Understanding perceptions of the technology industry

Thought Leadership

Exploring the Future of Work Case Study

Exploring the Future of Work

Thought Leadership

Understanding workers’ perceptions of workplace formalities Case Study

Understanding workers’ perceptions of workplace formalities

Thought Leadership

Exploring how public transport impacts or isolates those with disabilities Case Study

Exploring how public transport impacts or isolates those with disabilities

Thought Leadership