Thought Leadership

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Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“I worked with the Opinium team on a recent global project to explore public attitudes towards Ocean Sanctuaries which included fieldwork across 8 countries. The project went smoothly and the team were really easy to work with throughout. We were able to reach hard to reach audiences in some markets and the team made some good suggestions to help us improve the questionnaire. Outputs were very clear and easy to read and we have been able to share this work to engage with our global teams.”

“We’ve worked with Opinium for over ten years co-producing compelling thought leadership to help our clients stand out and lead the conversation. Our teams really value their strategic consultancy and rigorous yet highly creative approach. They are a pleasure to work with.”

“Opinium took a consultative approach and really took the time to understand the objectives and translate them into great insights and a unique piece of research. They were so easy to work with and provided that extra level of attention when coordinating a huge multi-country survey.”

Related case studies and insight

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Tesco suggests putting hot dogs in your pancakes

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Emotional Women & Dominant Men: UK Social Attitudes Towards Gender Stereotypes

Thought Leadership

Valentine’s Day spending: Brits getting l’amour for less Insight

Valentine’s Day spending: Brits getting l’amour for less

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2022 Multicultural Voices Insight

2022 Multicultural Voices

Financial Marketers’ Index 2022 Insight

Financial Marketers’ Index 2022

The Dis/Connected Consumer Index Insight

The Dis/Connected Consumer Index

Thought Leadership

Expanding a charity’s international understanding Case Study

Expanding a charity’s international understanding

Thought Leadership