Thought Leadership

Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“We’ve worked with Opinium for over ten years co-producing compelling thought leadership to help our clients stand out and lead the conversation. Our teams really value their strategic consultancy and rigorous yet highly creative approach. They are a pleasure to work with.”

“Opinium have been great research partners of ours for many years. From their creative brainstorms and expert questionnaire design to their helpful summary reports that feed into press releases, they really are a pleasure to work with.”

“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”

Related case studies and insight

Understanding perceptions of the technology industry Case Study

Understanding perceptions of the technology industry

Thought Leadership

Understanding workers’ perceptions of workplace formalities Case Study

Understanding workers’ perceptions of workplace formalities

Thought Leadership

Exploring how public transport impacts or isolates those with disabilities Case Study

Exploring how public transport impacts or isolates those with disabilities

Thought Leadership

Identifying the UK’s retirement tribes Case Study

Identifying the UK’s retirement tribes

Thought Leadership

The relationship between financial services and prosperity Case Study

The relationship between financial services and prosperity

Thought Leadership

Voting intent and behaviours across the globe Case Study

Voting intent and behaviours across the globe

Thought Leadership

Gauging awareness and take up of automation tools Case Study

Gauging awareness and take up of automation tools

Thought Leadership

Exploring the Future of Work Case Study

Exploring the Future of Work

Thought Leadership