Thought Leadership

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Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“Opinium have been great research partners of ours for many years. From their creative brainstorms and expert questionnaire design to their helpful summary reports that feed into press releases, they really are a pleasure to work with.”

“We’ve worked with Opinium for over ten years. They’re a vital research and insights partner for all our brands across the group. They’re a pleasure to work with and experts at using research to create compelling thought leadership and content, enabling us to engage with consumers across the country.”

“Our Electoral Psychology Observatory at London School of Economics has worked with Opinium on several award-winning projects. Their excellent, enthusiastic, and flexible team is fantastic to partner with. They work hard to understand the specific needs of every study from traditional marketing to large global complex and scientific projects like ours.”

Related case studies and insight

World PR Report 2023-2024 Insight

World PR Report 2023-2024

Do women feel safe when travelling for work? Insight

Do women feel safe when travelling for work?

Tesco suggests putting hot dogs in your pancakes Insight

Tesco suggests putting hot dogs in your pancakes

Thought Leadership

Emotional Women & Dominant Men: UK Social Attitudes Towards Gender Stereotypes Insight

Emotional Women & Dominant Men: UK Social Attitudes Towards Gender Stereotypes

Thought Leadership

Valentine’s Day spending: Brits getting l’amour for less Insight

Valentine’s Day spending: Brits getting l’amour for less

Thought Leadership

2022 Multicultural Voices Insight

2022 Multicultural Voices

Financial Marketers’ Index 2022 Insight

Financial Marketers’ Index 2022

The Dis/Connected Consumer Index Insight

The Dis/Connected Consumer Index

Thought Leadership