About us


We’re not afraid to challenge briefs, societal norms or the research industry if it means providing better solutions for clients. But we also continually challenge ourselves to make Opinium an even better workplace.

Building partnerships

We treat our clients as partners and do what’s right for them. We also build partnerships with each other as colleagues – including through our partnership scheme that enables those who work here to share in our success.

Giving back

Doing good is part of our DNA. Last year we gave back over £110,000 to charities through work eligible for our charitable discount. And we offer schemes for employees to make a difference to charities close to their hearts.

Diversity and inclusion

Diversity and inclusion are at the core of who we are. They are central to our mission and to our values. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees.

On the pulse

We strive to stay on the pulse of what people think, feel and do. You’ll find us speaking at industry conferences, trends events, and academic institutions. And we’re always on the lookout for new technologies to enhance our research.

Acting with integrity

Trust lies at the heart of all great research. Whether we are talking to clients, the media or each other, we aim to act with integrity at all times.

Our Awards

Our Beginnings

Opinium was founded in 2007 by Tony Langham who led the capital raise to launch the business, supported by leading reputation management firm Lansons. Founder Directors Stuart Graham and Louise Ahuja continue, alongside our long term joint-owner and CEO James Endersby, and Non-Executive Chairman Tony Langham, to form the Board of our agency. Opinium declared independence from Lansons in 2010 when James came on board to lead the business.