Product Development

Overview

Developing products and services that stand the test of time

Optimising products and services for launch

We optimise products and services for launch, from ideation and conception through to validation.

Making the right decisions

We ensure products and services will resonate, enabling brands to invest wisely and with confidence.

“Running a Pop-up Community with Opinium was a great way to immerse ourselves into what current and new consumers think of the brand and help us develop products relevant to them. The interactive nature of a community means that the whole team could get involved and add new questions to help us gain a robust consumer understanding of potential new flavours and names.”

“We were really impressed with how quickly Opinium grasped the technical subject of drones and quickly delivered exactly what we were hoping for. Their research approach is clearly very thorough revealing powerful insights, but for me it’s the way they communicate that insight, their storytelling really helped me support my stakeholders inside and outside the CAA. Highly recommend them.”

“The Opinium team were fantastic to work with – they guided me expertly through the process of getting the right participants from IT and C-Suite audiences and the best way to ask the right questions to gauge opinions using different stimulus and survey tools. We chose an immersive 2-day ‘pop up’ online research method as a way of getting a more intimate understanding of this audience.”

Related case studies and insight

Developing a new product proposition for the Dutch market Case Study

Developing a new product proposition for the Dutch market

Product Development

Exploring new opportunities in the alcoholic drinks market Case Study

Exploring new opportunities in the alcoholic drinks market

Product Development

Informing the development of a new laundry product Case Study

Informing the development of a new laundry product

Product Development

Kaspersky Secure Futures evaluation Case Study

Kaspersky Secure Futures evaluation

Product Development

International product & packaging development with bakers Case Study

International product & packaging development with bakers

Product Development

Articulating a new product range for Graze Case Study

Articulating a new product range for Graze

Product Development

Safeguarding the future of aviation: tracking attitudes to drone use Case Study

Safeguarding the future of aviation: tracking attitudes to drone use

Product Development