Insights with impact

What we do

Opinium is an award-winning insight agency with teams in Amsterdam, London, New York, Cape Town and with global reach

Brand and Communications

Brand and Communications

Empowering brands and organizations to tell their stories better.

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Product and Service Development

Product and Service Development

Optimizing products and services for launch, from ideation to development and validation.

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Thought
Leadership

Thought
Leadership

Shaping public conversations and driving media coverage for clients through research for public release.

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Stakeholder Understanding

Stakeholder Understanding

Keeping you in touch with the people who matter most, from customers to employees.

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Code Red: Period Poverty in the Netherlands Insight

Code Red: Period Poverty in the Netherlands

Grocery Sustainability Report: Netherlands Insight

Grocery Sustainability Report: Netherlands

How social media are controlling Gen Z’s wallets Insight

How social media are controlling Gen Z’s wallets

The Future of Work Insight

The Future of Work

The Amsterdam Menstruates Study Insight

The Amsterdam Menstruates Study

Impact of the Deutschlandticket on German tourism Insight

Impact of the Deutschlandticket on German tourism

Who we work with

About us

We’re an award-winning strategic insight agency, built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do.

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Our recent awards