The Most Connected Brands

The index that starts and ends with consumers

Why Most Connected?

In an era of expanding customer expectations and constant competitive disruption, brands must continually find new ways to connect with consumers in order to thrive and grow. Those that do are what we call Most Connected – the brands which are indispensable to consumers’ daily lives.

We created The Most Connected Brands Index to help businesses and brands understand how they are connecting with consumers and provide them with ways to improve.

Most Connected Brands UK 2021 Insight

Most Connected Brands UK 2021

Most Connected Brands US 2020 Insight

Most Connected Brands US 2020

Most Connected Brands UK 2020 Insight

Most Connected Brands UK 2020

Brand marketing in a crisis: what marketers can learn from 2020 Insight

Brand marketing in a crisis: what marketers can learn from 2020

Most Connected Brands 2019 Insight

Most Connected Brands 2019

Most Connected Brands 2018 Insight

Most Connected Brands 2018