Understanding workers’ perceptions of workplace formalities

The Need

Totaljobs Group and their communications agency Red Consultancy wanted to raise the profile of the brand by exploring workplace formalities.

Our Approach

We designed a quantitative online survey which uncovered the type of greetings used within the workplace and examined how these differed by colleague type and occasion. Surveying 2,000 workers across a range of business sizes, industries, ages and regions across the UK, the research provided a countrywide perspective that allowed us to highlight key differences in response.

The Outcome

The research provided Totaljobs with a strong platform from which to raise awareness of the brand, securing extensive coverage in the tabloid, broadsheet, regional and trade press as well as being picked up for a segment on Good Morning Britain.

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