Thought Leadership

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Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“Opinium stand out for me because of their people. Creative, analytical, strategic, effective and an absolute pleasure to work with. Teamspirit and Opinium have produced some brilliant thought leadership together over the years that has really cut through in the media.”

“We’ve worked with Opinium for over ten years. They’re a vital research and insights partner for all our brands across the group. They’re a pleasure to work with and experts at using research to create compelling thought leadership and content, enabling us to engage with consumers across the country.”

“Our Electoral Psychology Observatory at London School of Economics has worked with Opinium on several award-winning projects. Their excellent, enthusiastic, and flexible team is fantastic to partner with. They work hard to understand the specific needs of every study from traditional marketing to large global complex and scientific projects like ours.”

Related case studies and insight

Insight

Opinium x BRC Retail Rundown October 2025

Thought Leadership

Opinium x Greenpeace: People Are Calling for Stronger Forest Action Insight

Opinium x Greenpeace: People Are Calling for Stronger Forest Action

Thought Leadership

Have you got Ozempic FOMO? Insight

Have you got Ozempic FOMO?

Thought Leadership

ITV x Opinium: Medical Misogyny Insight

ITV x Opinium: Medical Misogyny

Thought Leadership

Barclays x Opinium: are you a likely scam target? Insight

Barclays x Opinium: are you a likely scam target?

Thought Leadership

Retail Rundown June 2025 Insight

Retail Rundown June 2025

Thought Leadership

The ‘fast-tech’ that’s fuelling a waste crisis Insight

The ‘fast-tech’ that’s fuelling a waste crisis

Brand and Communications