Thought Leadership

Work with us?

Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“I worked with the Opinium team on a recent global project to explore public attitudes towards Ocean Sanctuaries which included fieldwork across 8 countries. The project went smoothly and the team were really easy to work with throughout. We were able to reach hard to reach audiences in some markets and the team made some good suggestions to help us improve the questionnaire. Outputs were very clear and easy to read and we have been able to share this work to engage with our global teams.”

“Opinium stand out for me because of their people. Creative, analytical, strategic, effective and an absolute pleasure to work with. Teamspirit and Opinium have produced some brilliant thought leadership together over the years that has really cut through in the media.”

“Our Electoral Psychology Observatory at London School of Economics has worked with Opinium on several award-winning projects. Their excellent, enthusiastic, and flexible team is fantastic to partner with. They work hard to understand the specific needs of every study from traditional marketing to large global complex and scientific projects like ours.”

Related case studies and insight

Insight

Opinium x BRC Retail Rundown October 2025

Thought Leadership

Opinium x Greenpeace: People Are Calling for Stronger Forest Action Insight

Opinium x Greenpeace: People Are Calling for Stronger Forest Action

Thought Leadership

Have you got Ozempic FOMO? Insight

Have you got Ozempic FOMO?

Thought Leadership

ITV x Opinium: Medical Misogyny Insight

ITV x Opinium: Medical Misogyny

Thought Leadership

Barclays x Opinium: are you a likely scam target? Insight

Barclays x Opinium: are you a likely scam target?

Thought Leadership

Retail Rundown June 2025 Insight

Retail Rundown June 2025

Thought Leadership

The ‘fast-tech’ that’s fuelling a waste crisis Insight

The ‘fast-tech’ that’s fuelling a waste crisis

Brand and Communications