Thought Leadership

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Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”

“Our Electoral Psychology Observatory at London School of Economics has worked with Opinium on several award-winning projects. Their excellent, enthusiastic, and flexible team is fantastic to partner with. They work hard to understand the specific needs of every study from traditional marketing to large global complex and scientific projects like ours.”

“Opinium took a consultative approach and really took the time to understand the objectives and translate them into great insights and a unique piece of research. They were so easy to work with and provided that extra level of attention when coordinating a huge multi-country survey.”

Related case studies and insight

World PR Report 2023-2024 Insight

World PR Report 2023-2024

Do women feel safe when travelling for work? Insight

Do women feel safe when travelling for work?

Tesco suggests putting hot dogs in your pancakes Insight

Tesco suggests putting hot dogs in your pancakes

Thought Leadership

Emotional Women & Dominant Men: UK Social Attitudes Towards Gender Stereotypes Insight

Emotional Women & Dominant Men: UK Social Attitudes Towards Gender Stereotypes

Thought Leadership

Valentine’s Day spending: Brits getting l’amour for less Insight

Valentine’s Day spending: Brits getting l’amour for less

Thought Leadership

2022 Multicultural Voices Insight

2022 Multicultural Voices

Financial Marketers’ Index 2022 Insight

Financial Marketers’ Index 2022

The Dis/Connected Consumer Index Insight

The Dis/Connected Consumer Index

Thought Leadership