Thought Leadership

Work with us?

Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“Opinium took a consultative approach and really took the time to understand the objectives and translate them into great insights and a unique piece of research. They were so easy to work with and provided that extra level of attention when coordinating a huge multi-country survey.”

“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”

“Opinium have been great research partners of ours for many years. From their creative brainstorms and expert questionnaire design to their helpful summary reports that feed into press releases, they really are a pleasure to work with.”

Related case studies and insight

World PR Report 2023-2024 Insight

World PR Report 2023-2024

Do women feel safe when travelling for work? Insight

Do women feel safe when travelling for work?

Tesco suggests putting hot dogs in your pancakes Insight

Tesco suggests putting hot dogs in your pancakes

Thought Leadership

Emotional Women & Dominant Men: UK Social Attitudes Towards Gender Stereotypes Insight

Emotional Women & Dominant Men: UK Social Attitudes Towards Gender Stereotypes

Thought Leadership

Valentine’s Day spending: Brits getting l’amour for less Insight

Valentine’s Day spending: Brits getting l’amour for less

Thought Leadership

2022 Multicultural Voices Insight

2022 Multicultural Voices

Financial Marketers’ Index 2022 Insight

Financial Marketers’ Index 2022

The Dis/Connected Consumer Index Insight

The Dis/Connected Consumer Index

Thought Leadership