Brand and Communications

Overview

Empowering clients to tell their stories better

Telling better stories

We help brands and companies tell better stories about who they are and what they stand for.

Valuing your brand’s connection with consumers

Helping you optimise your brand by understanding its emotional and rational connection with your market.

What our clients say

“The research with Opinium has delivered a great springboard from which to launch our new approach, enabling us to identify the most valuable groups to target, understand and address potential barriers to support, and develop a truly supporter-centred strategy.”

“Opinium’s mixed methodology gave us multiple new insights on key challenges. As a result of the research and our collaboration, we not only have a greater understanding of public attitudes, but compelling campaign materials founded on rigorous insight.”

Related case studies and insight

Exploring the impact of a new packaging design on purchase Case Study

Exploring the impact of a new packaging design on purchase

Brand and Communications

Small changes yield great results for leading holiday brand Case Study

Small changes yield great results for leading holiday brand

Brand and Communications

One survey answers many research aims for a walking holiday provider Case Study

One survey answers many research aims for a walking holiday provider

Brand and Communications

Exploring white space for a new product launch Case Study

Exploring white space for a new product launch

Brand and Communications

A framework for brand health tracking Case Study

A framework for brand health tracking

Brand and Communications

Bupa: This is health’60 Insight

Bupa: This is health’60

Brand and Communications