Exploring new opportunities in the alcoholic drinks market

The Need

Kopparberg wanted to understand attitudes to alcohol amongst younger, health conscious consumers to inform the development of a new product proposition.

Our Approach

Opinium designed a mixed-methodology study comprising an interactive qualitative Pop-up Community and an engaging online quantitative study to provide a 360-degree view of consumers
attitudes towards socialising and drinking.

The research provided Kopparberg with detailed feedback on the product proposition and the potential market opportunity amongst its core target market.

The Outcome

The clear recommendations Opinium provided in terms of product proposition, communication and packaging we incorporated by Kopparberg and the product was successfully launched in Q1 2019.

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