The state of the game: Women’s World Cup 2023

The Lionesses look to build on their success of Euro 2022 down under as the 2023 Women’s World Cup gets underway in Australia and New Zealand. In response, we ran some research to investigate current the state of the women’s game.

The research explores the engagement with this year’s World Cup as well as the wider engagement with women’s football. It probes on fans attitudes towards the sport and the barriers it faces to increase engagement and grow at a grassroots level.

It also focuses on the role of the media to help grow the sport as well as the cultural differences between the men’s and women’s game.

Click on the report below to read more:

Written by Mike Burgess, Senior Research Executive.