The Fashion Fix UK: Issue 2

The paradox of fashion, can fast ever slow down?

We’re excited to introduce the second issue of our ‘Fashion Fix’ thought leadership, as the latest addition to Opinium’s Sustainability Series.

This year sees an evolution of the original ‘Fashion Fix’ study that ran in 2019 – repeating a number of core measures from that study, in order to track shifts over time. Along with deep dives into new topic areas, which unveil answers to questions hot in the mind of many fashion retailers today:

  • Are consumers choosing to shop for clothing sustainably?
  • What does shopping sustainably mean to them?
  • Are they willing to pay more for sustainable clothing?
  • Where do they go when researching and shopping for sustainable clothing?

Download the report here to find out more: