Sustainability and the Supermarket

When it comes to sustainable grocery shopping habits, the people who say they are most concerned are actually the ones doing the least to help the planet.

In the second wave of Opinium’s Sustainability Series, we explore what this attitude-behaviour mismatch means for brands, retailers, and society. Our deep dive into sustainability in the context of grocery shopping explores not only what we buy and eat, but how it is packaged and what happens to this packaging.

Read the full report here: