AdVantage – creative optimisation

AdVantage gives you this and more…

  • Measuring brand lift: emotion, prominence, distinction, dynamism
  • Assesses virality: benchmarks creative based on likelihood to draw social engagement
  • Video capture: ability to express positive and negative reactions in depth
  • Facial coding: tracking how people unconsciously respond to your ad
  • Emotive framework: grounded in academic research of emotional needs and expression

The nuts and bolts

  • We speak to 600 peopledouble the standard sample size, ensuring you reach all of those customer groups of relevance, and at no additional cost
  • From project commission to results in 15 working days
  • Full report and debrief presentation included
  • Access to our AdVantage benchmark database