AdVantage – creative optimisation

AdVantage gives you this and more…

  • Measuring brand lift: emotion, prominence, distinction, dynamism
  • Assesses virality: benchmarks creative based on likelihood to draw social engagement
  • Video capture: ability to express positive and negative reactions in depth
  • Facial coding: tracking how people unconsciously respond to your ad
  • Emotive framework: grounded in academic research of emotional needs and expression

The nuts and bolts

  • We speak to 600 peopledouble the standard sample size, ensuring you reach all of those customer groups of relevance, and at no additional cost
  • From project commission to results in 15 working days
  • Full report and debrief presentation included
  • Access to our AdVantage benchmark database
Using celebrities to stand out Case Study

Using celebrities to stand out

Brand and Communications

Moving on from an iconic campaign Case Study

Moving on from an iconic campaign

Brand and Communications