Getting a snacking brand back on air
Brand and Communications
AdVantage – creative optimisation
We understand that what we watch, how we watch and how we react is evolving – how you assess your communications has to evolve as well…
An approach built for the modern world
‘Skip’ tool that tracks when viewers are most likely to lose interest, video capture to bring insights to life, facial coding to measure the natural emotions triggered by the creative
Measurement of both rational and emotional reactions to creative
Using Emotional Framework, Strength of Feeling and Emoji tools to gauge emotional reaction
Understanding of the direct strategic impact on your brand connection
Using two independent cells (Exposed vs. Non-exposed) for an accurate view of likely brand impact post airing
AdVantage gives you this and more…
- Measuring brand lift: emotion, prominence, distinction, dynamism
- Assesses virality: benchmarks creative based on likelihood to draw social engagement
- Video capture: ability to express positive and negative reactions in depth
- Facial coding: tracking how people unconsciously respond to your ad
- Emotive framework: grounded in academic research of emotional needs and expression
The nuts and bolts
- We speak to 600 people – double the standard sample size, ensuring you reach all of those customer groups of relevance, and at no additional cost
- From project commission to results in 15 working days
- Full report and debrief presentation included
- Access to our AdVantage benchmark database