The 2021 Thrive Survey

Together with our partner, Conductor, Opinium has set out to undertake a thought-provoking quarterly survey of 2,000 UK-wide participants. This is the first in a set of four reports which will culminate in an annual report at the end of 2021.

Why are we doing this?

We are seeking to firstly ascertain what “thriving” means to people, to determine whether we are currently thriving, whether our communities are thriving and then to drill down into “thriving” in the context of the spaces and places we are connected to – from our homes and workplaces, through to our neighbourhoods.

Who is this for?

This set of insights is invaluable to anyone wishing to gain a better understanding of the participants that are connected to their spaces and places, and who wish to see how sentiment changes over the coming year, as we emerge from lockdown and a world that has been restricted by the pandemic.

How did we do it?

The results provide a summary of a large data set which we have analysed and interpreted, using our experience within spaces and places and our human led insight approach. We have created a narrative that links and highlights the standout findings.