World PR Report 2023-2024

Opinium are thrilled to have conducted research for the International Communications Consultancy Organisation‘s World PR Report 2023-2024. The report reveals what the future holds for the PR industry, leaving no stone unturned. ESG and AI take centre stage, with a notable shift in tech priorities. AI mastery is the future’s must-have skill, supported by 86% of leaders, up from 40% in 2022. Discover the pulse of the PR landscape with in-depth analysis on Talent, Measurement, Diversity, Ethics, and more.

Access the full report below: