Insight

Tesco suggests putting hot dogs in your pancakes

For Pancake Day 2023, Opinium partnered with Tesco to find out the UK’s top 10 favourite pancake toppings. The results reveal that us Brits love our traditional toppings as respondents choose lemon (48%), sugar (46%) and maple syrup (29%) for the top three. Overall, sweet toppings take the cake with the majority (87%) of people surveyed prefer them to savoury options.

But is there scope for some more unorthodox approaches to pancake toppings? Could hot dog pancakes be the next UK favourite?

Read the full article here to find out more.