Thought Leadership

Work with us?

Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”

“Our Electoral Psychology Observatory at London School of Economics has worked with Opinium on several award-winning projects. Their excellent, enthusiastic, and flexible team is fantastic to partner with. They work hard to understand the specific needs of every study from traditional marketing to large global complex and scientific projects like ours.”

“Opinium stand out for me because of their people. Creative, analytical, strategic, effective and an absolute pleasure to work with. Teamspirit and Opinium have produced some brilliant thought leadership together over the years that has really cut through in the media.”

Related case studies and insight

Adviser Voice: Q4 2025 Insight

Adviser Voice: Q4 2025

Thought Leadership

Investor Voice: Q4 2025 Insight

Investor Voice: Q4 2025

Thought Leadership

Opinium x Barclays: online retail growth Insight

Opinium x Barclays: online retail growth

Thought Leadership

Shaping impactful communication strategy for ocean protection Case Study

Shaping impactful communication strategy for ocean protection

Brand and Communications

Vibe Check: Marital Surnames Insight

Vibe Check: Marital Surnames

Thought Leadership

Medical Misinformation Insight

Medical Misinformation

Thought Leadership

Public Pulse – January 2026 Insight

Public Pulse – January 2026

Thought Leadership

London Sport x Opinium: New Year’s Resolutions Insight

London Sport x Opinium: New Year’s Resolutions

Thought Leadership