Thought Leadership

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Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“I worked with the Opinium team on a recent global project to explore public attitudes towards Ocean Sanctuaries which included fieldwork across 8 countries. The project went smoothly and the team were really easy to work with throughout. We were able to reach hard to reach audiences in some markets and the team made some good suggestions to help us improve the questionnaire. Outputs were very clear and easy to read and we have been able to share this work to engage with our global teams.”

“We’ve worked with Opinium for over ten years co-producing compelling thought leadership to help our clients stand out and lead the conversation. Our teams really value their strategic consultancy and rigorous yet highly creative approach. They are a pleasure to work with.”

“Our Electoral Psychology Observatory at London School of Economics has worked with Opinium on several award-winning projects. Their excellent, enthusiastic, and flexible team is fantastic to partner with. They work hard to understand the specific needs of every study from traditional marketing to large global complex and scientific projects like ours.”

Related case studies and insight

Shaping impactful communication strategy for ocean protection Case Study

Shaping impactful communication strategy for ocean protection

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Thought Leadership

Medical Misinformation Insight

Medical Misinformation

Thought Leadership

Public Pulse – January 2026 Insight

Public Pulse – January 2026

Thought Leadership

London Sport x Opinium: New Year’s Resolutions Insight

London Sport x Opinium: New Year’s Resolutions

Thought Leadership

Opinium x Lowell: Financial Optimism in 2026 Insight

Opinium x Lowell: Financial Optimism in 2026

Thought Leadership

Opinium x BRC Retail Rundown October 2025 Insight

Opinium x BRC Retail Rundown October 2025

Thought Leadership

Opinium x Greenpeace: People Are Calling for Stronger Forest Action Insight

Opinium x Greenpeace: People Are Calling for Stronger Forest Action

Thought Leadership