Thought Leadership

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Overview

Our research helps clients inform and shape public conversations

Trustworthy and headline-grabbing research

We’re trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.

Bringing the views of the public to bear on major debates

From the serious to the lighthearted, our research sparks conversations and brings the views of the public to bear on important topics.

“We’ve worked with Opinium for over ten years co-producing compelling thought leadership to help our clients stand out and lead the conversation. Our teams really value their strategic consultancy and rigorous yet highly creative approach. They are a pleasure to work with.”

“We’ve worked with Opinium for over ten years. They’re a vital research and insights partner for all our brands across the group. They’re a pleasure to work with and experts at using research to create compelling thought leadership and content, enabling us to engage with consumers across the country.”

“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”

Related case studies and insight

Insight

Opinium x BRC Retail Rundown October 2025

Thought Leadership

Opinium x Greenpeace: People Are Calling for Stronger Forest Action Insight

Opinium x Greenpeace: People Are Calling for Stronger Forest Action

Thought Leadership

Have you got Ozempic FOMO? Insight

Have you got Ozempic FOMO?

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ITV x Opinium: Medical Misogyny Insight

ITV x Opinium: Medical Misogyny

Thought Leadership

Barclays x Opinium: are you a likely scam target? Insight

Barclays x Opinium: are you a likely scam target?

Thought Leadership

Retail Rundown June 2025 Insight

Retail Rundown June 2025

Thought Leadership

The ‘fast-tech’ that’s fuelling a waste crisis Insight

The ‘fast-tech’ that’s fuelling a waste crisis

Brand and Communications