Developing a pan European brand purpose strategy
Brand and Communications
The Need
Our client, an international environmental charity, sought to address a campaign communication challenge in the field of ocean justice. To do so, it was essential to understand the target audience and their perception of the complex relationship between the ocean as a biodiversity ecosystem and the human rights of the coastal communities who depend on it.
Our Approach
Using a 15-minute online survey, we interviewed 6,000 nationally representative participants across six critical nations. This approach provided us with a holistic understanding of public perceptions, trust levels, and engagement pathways, insights that will enable more impactful storytelling and stronger community connections.
The Outcome
Our insights enabled our client to design a tailored communication strategy grounded in the way different communities relate to the ocean. We also identified which key actors are perceived as responsible for driving positive change and uncovered the barriers that prevent people from supporting environmental organizations, and how these can be overcome.
