Voting Intention – 7th November

7th November 2011

  • Labour is now further ahead among men than women (by 5% vs. a 3% lead among women)
  • Labour held steady among younger age groups but the Conservative lead among over 55?s has grown from 3% to 8% (41% of over 55?s would vote Conservative vs. 34% Labour)

We also have November’s political report with approval ratings for party leaders, the government’s performance on various issues and what voters think of the current economic situation.

Topline Voting Intention

Liberal Democrats10+1
Other parties18-1

Other Parties (breakdown)

Plaid Cymru0n/c

Voting Intention Tracker

Opinium Research carried out an online survey of 1,962 GB adults aged 18+ from 4th to 7th November 2011. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.