Golf Simulators: Fore the many, not the few
Our key takeaways:
- The vast majority (91%) of golfers think that golf simulators are a good way to bring golf to a new audience
- A third (35%) of non-golfers would be more likely to try golf if it were through a simulator first
- Over half (55%) of UK adults think that golf simulators are good social activity with friends or family
In recent years, golf simulators have surged in popularity, transforming how enthusiasts experience the sport. Once considered niche and primarily used for professional training, these high-tech systems have become increasingly accessible to casual players and home users alike. As a result, golf simulators are no longer confined to elite clubs or training centres but are now a staple in entertainment venues, homes, and indoor golf facilities across the globe and these simulators really resonate with consumers.
Over half (55%) of UK adults think that using a golf simulator is a good social activity with friends or family, increasing to 67% of those ages 18-34. This percentage increases significantly among golfers: 88% think that using these simulators are a good social activity. These simulators are seen a beneficial training tool as almost nine in ten (88%) see them as a useful tool for improving their swing and technique.
Not only are simulators viewed positively among golfers, 60% of UK adults think that these simulators are a good way to bring golf to a new audience, increasing to 71% of those age 18-34 and 90% of those who play golf. Helping the sport become more accessible to people who are time-poor is one of the benefits of these simulators, 64% of UK adults think these simulators make the sport more accessible to those who do not have time for a full round. This percentage increases to 85% of golfers.
Golf simulators are proving to be a powerful tool in modernising the sport—making it more inclusive, accessible, and social. With strong support from both seasoned golfers and those new to the game, these virtual experiences are helping to break down traditional barriers to entry. As the data shows, simulators aren’t just a passing trend—they’re shaping the future of golf and opening the door to a whole new generation of players.
For more insights with impact, get in touch with James Nicandrou (jamesnicandrou@opinium.com).
