Extra spending on stamps

Extra spending on stamps

On the 30th of April, the Royal Mail is increasing cost of stamps. A first class stamp will cost 60p and a second class stamp increasing to 50p.

  • 17 first class stamps would cost an extra £2.38 per year (based on a 14p rise per stamp)
  • 19 second class stamps would cost an extra £2.66 per year (based on a 14p rise per stamp)

So how will this influence stamp buying behaviour?

  • One quarter (25%) use so few stamps that the cost will not make a difference
  • Twenty one percent will buy fewer stamps
  • One in six (17%) will use other methods of communication more often
  • One in ten (11%) will use more 2nd class stamps to cut costs
  • Thirteen percent will ?bulk buy? stamps before the end of April in order to beat the increase

Opinium Research carried out an online survey of 2,014 people aged 18+ from 13th – 16th April 2012. Results have been weighted to nationally representative criteria.

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 35,000 individuals. This research is run from a representative sample of UK adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, Scotland and Northern Ireland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.