In the third wave of the study, KFC and UK Youth wanted to deepen their understanding of barriers to high-quality employment among young people in the UK. They wanted to explore topics of nepotism and the way into a job, as well as employers’ attitudes towards references, hiring young people, and the employment market overall.
Opinium surveyed 4,000 young people and 500 employers in the UK. Young people were aged 16-25, and employers were defined as those decision-makers in their business. The survey included year-on-year tracked questions to provide a view on the changing employment landscape, as well as the wave’s topic-specific questions.
The research gained widespread coverage in the press, both national and trade-specific. KFC also continued the promotion of their employability programme, Hatch, as
well as launched The Kentucky Club, a networking inclusive member’s club for young people who face barriers to employment.