Discovering young people’s employment prospects and views on nepotism

The Need

In the third wave of the study, KFC and UK Youth wanted to deepen their understanding of barriers to high-quality employment among young people in the UK. They wanted to explore topics of nepotism and the way into a job, as well as employers’ attitudes towards references, hiring young people, and the employment market overall.

Our Approach

Opinium surveyed 4,000 young people and 500 employers in the UK. Young people were aged 16-25, and employers were defined as those decision-makers in their business. The survey included year-on-year tracked questions to provide a view on the changing employment landscape, as well as the wave’s topic-specific questions.

The Outcome

The research gained widespread coverage in the press, both national and trade-specific. KFC also continued the promotion of their employability programme, Hatch, as
well as launched The Kentucky Club, a networking inclusive member’s club for young people who face barriers to employment.

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