Gauging awareness and take up of automation tools

The Need

The end client, a digital business intelligence platform, wanted to survey businesses who had the size and specialisms needed to utilise their specialised range of products. They were keen to quantify levels of awareness, take up, and uses of their products among businesses in their key target industries.

Our Approach

To ensure that we reached the target audience likely to have familiarity with specialised IT tools, we recruited senior decision makers in companies with more than 50 employees in four markets, the UK, US, France, and Germany. Respondents were invited to participate in an online survey asking about how their businesses operated and where our client’s tools might fit in.

“Opinium do so much more than just research. The team bring experience, enthusiasm, and a level of consultancy you don’t get elsewhere. I learn so much every time I work with them, and I have them to thank for a lot of amazing media coverage and happy clients.”

The Outcome

The data showed a growing interest in the use of tools to increase the efficiency of working practices. The research was used to support thought leadership communications about the growing importance of automation and intelligence tools to the modern connected business.

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