Voting Intention – 7th October

7th October 2011

  • tLabour?s post-conference bounce has disappeared with their lead over the Conservatives slipping from 7% to a statistically insignificant 1%.
  • The end of the conference season suggests that the beneficial effects for each party of dominating the news during their respective conferences have cancelled each other out with the state of the parties back to their pre-conference status quo of small Labour leads.
  • Conservative support among 18-34 year olds has jumped from 25% to 29% since the last poll while Labour support from over 55?s has dropped from 35% to 27%.

Topline Voting Intention

Liberal Democrats8-1
Other parties19+1

Other Parties (breakdown)

Plaid Cymru1

Voting Intention Tracker

Opinium Research carried out an online survey of 1,962 GB adults aged 18+ from 7th to 10th October 2011. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 45,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.