Voting Intention – 5th January

5th January 2012

  • Continuing the main story of 2011, Labour maintain a narrow lead of only 1% as the Tories still see a residual boost from David Cameron?s EU veto in December
  • The Lib Dems slip back to single figures again (9%, only 2 points above UKIP’s 7%) while Others dropped a point to 18%

Topline Voting Intention

Liberal Democrats9-1
Other parties18n/c

Other Parties (breakdown)

Plaid Cymru1n/c

Voting Intention Tracker

Opinium Research carried out an online survey of 1,963 GB adults aged 18+ from 3rd to 5th January 2012. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.