Voting Intention – 25th March
25th March 2011
Topline Voting Intention
| † | % | Change |
| Conservative | 36 | 0 |
| Labour | 36 | 0 |
| Liberal Democrats | 11 | 0 |
| Other parties | 17 | -1 |
Other Parties (breakdown)
| † | % | Change |
| UKIP | 7 | † |
| Green | 4 | † |
| SNP | 2 | † |
| BNP | 2 | † |
| Plaid Cymru | 1 | † |
| Other | 2 | † |
Interview Method and Sample
This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 45,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+) and region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland) to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.
