About us


We’re not afraid to challenge briefs, societal norms or the research industry if it means providing better solutions for clients. But we also continually challenge ourselves to make Opinium an even better workplace.

Building partnerships

We treat our clients as partners and do what’s right for them. We also build partnerships with each other as colleagues – including through our partnership scheme that enables those who work here to share in our success.

Giving back

Doing good is part of our DNA. Last year we gave back over £110,000 to charities through work eligible for our charitable discount. And we offer schemes for employees to make a difference to charities close to their hearts.

On the pulse

We strive to stay on the pulse of what people think, feel and do. You’ll find us speaking at industry conferences, trends events, and academic institutions. And we’re always on the lookout for new technologies to enhance our research.

Acting with integrity

Trust lies at the heart of all great research. Whether we are talking to clients, the media or each other, we aim to act with integrity at all times.

Our Awards

Some of our team

We harness diversity to bring new perspective to research and insights. We’ve brought together a group of amazing people with a wide range of backgrounds, from management consulting, marketing and public relations, to data science and market research.

People are at the heart of everything we do. Creating a great workplace jam-packed with talented people is what enables us to deliver outstanding results for our clients.

Emily Dickinson


Adam Drummond

Associate Director and Partner

James Crouch

Associate Director and Partner

Kate Whiffen

Associate Director and Partner

Rhys Jones

Director and Head of Operations

Jack Tadman

Associate Director

Alexa Nightingale

Research Director and Partner

Hannah Teale

Head of People & Culture

Faye Boyle

Associate Director and Partner

Steve Looney

Research Director and Partner

Wez Eathorne

Research Director and Partner

Josh Glendinning

Research Director and Partner

James Endersby

CEO and Partner

Carolyn O’Meara

Associate Director

Giulia Prati

Vice President of Research, US

Jordan Wood

Associate Director and Partner

Priya Minhas

Senior Research Manager

Lorien Perryfrost

Associate Director & Head of Qualitative Research

Our Beginnings

Opinium was founded in 2007 by Tony Langham who led the capital raise to launch the business, supported by leading reputation management firm Lansons. Founder Directors Stuart Graham and Louise Ahuja continue, alongside our long term joint-owner and CEO James Endersby, and Non-Executive Chairman Tony Langham, to form the Board of our agency. Opinium declared independence from Lansons in 2010 when James came on board to lead the business.