About us


We’re not afraid to challenge briefs, societal norms or the research industry if it means providing better solutions for clients. But we also continually challenge ourselves to make Opinium an even better workplace.

Building partnerships

We treat our clients as partners and do what’s right for them. We also build partnerships with each other as colleagues – including through our partnership scheme that enables those who work here to share in our success.

Giving back

Doing good is part of our DNA. Last year we gave back over £110,000 to charities through work eligible for our charitable discount. And we offer schemes for employees to make a difference to charities close to their hearts.

“When measuring success, revenue growth and employee wellbeing should go hand-in-hand. It’s the only way to build an insight agency that clients want to work with. We’ve placed our people where they rightfully belong: at the heart of our business.”

On the pulse

We strive to stay on the pulse of what people think, feel and do. You’ll find us speaking at industry conferences, trends events, and academic institutions. And we’re always on the lookout for new technologies to enhance our research.

Acting with integrity

Trust lies at the heart of all great research. Whether we are talking to clients, the media or each other, we aim to act with integrity at all times.

Our Awards

Some of our team

We harness diversity to bring new perspective to research and insights. We’ve brought together a group of amazing people with a wide range of backgrounds, from management consulting, marketing and public relations, to data science and market research.

People are at the heart of everything we do. Creating a great workplace jam-packed with talented people is what enables us to deliver outstanding results for our clients.

Carolyn O’Meara

Senior Research Manager

Jordan Wood

Senior Research Manager and Partner

Giulia Prati

Vice President of Research, US

Lorien Perryfrost

Senior Qualitative Research Manager

James Crouch

Senior Research Manager and Partner

Kate Whiffen

Senior Research Manager and Partner

Adam Wilson

Associate Director and Partner

Jack Tadman

Senior Research Manager

Steve Looney

Research Director and Partner

Wez Eathorne

Research Director and Partner

Josh Glendinning

Associate Director and Partner

Adam Drummond

Associate Director and Partner

Alexa Nightingale

Research Director and Partner

Emily Dickinson


James Endersby

CEO and Partner

Grace Tulip

Senior Research Manager

Priya Minhas

Research Manager

Hannah Teale

Associate Director

Faye Boyle

Senior Research Manager and Partner

Rhys Jones

Director and Head of Operations