What we do

Opinium is an award-winning full-service research agency with global reach. We craft custom research projects to meet your business objectives, blending quantitative and qualitative methodologies, from survey research to virtual pop-up communities, in-depth interviews, and beyond.

Thought Leadership

We help brands, agencies, charities, and academic institutions inform and shape public conversations through research for public release. We work closely with clients to develop trustworthy and headline-grabbing research that elevates their position as thought leaders.

Brand and Communications

We partner with brands and businesses to help them tell better stories about who they are and what they stand for. From early stage ideation to brand health monitoring and ad testing, our research enables clients to determine the right things to say to the right people at the right time.

Stakeholder Understanding

We help clients identify and understand the people who matter most to them, from customers to employees. Our research allows companies and organizations to stay on the pulse of key audiences and strengthen and enhance their connection with them.

Product and Service Development

We optimize products and services for launch, from ideation and conception through to validation. We ensure products and services will resonate with the people who purchase them, enabling brands to invest wisely and with confidence.

US Consumer Omnibus

Survey a nationally representative sample of 2,000 US adults quickly and cost-efficiently. We offer a comprehensive service ensuring you get the right answers to the right questions when you need them.