Surge in positivity over Olympic legacy
Surge in positivity over Olympic legacy
We questioned 2,000 UK adults over an 8 month period and witnessed some big changes in perception.
When the bid was won back in 2005, the Government set out a number of promises that they wanted the London Games to bring to the UK as a whole, down to the residents of the east end of London.
- To transform the heart of East London
- To inspire a generation of young people
- To demonstrate the UK is a creative, inclusive and welcoming place to live in, visit and for business
- To make the Olympic Park a blueprint for sustainable living
- To make the UK a world leading sporting nation
Over a period of 8 months, we tracked which of these promises the public believe the Government would keep, and it is safe to say that the UK public had a healthy level of cynicism with a high proportion believing the Government would achieve ?none of these?. We questioned 2,000 UK adults over the ?Super Saturday? weekend (August), and witnessed some big changes in perception (see fig.1).
The Games pushed hard on the ?inspire a generation of young people?, so much so that four in ten (39%) believe this promise will be kept. This tagline featured heavily on Games advertising and in-event posters, and also in the athletes of the future being given the opportunity to light the Olympic torch.
Opinium Research carried out an online, tracker survey from January to May 2012 amongst a national respresentative sample of people aged 18+:
Base: 2,030 UK adults aged 18+ (January 2012); 2,019 UK adults aged 18+ (February 2012); 2,012 UK adults aged 18+ (March 2012); 2,014 UK adults aged 18+ (April 2012); 2012 UK adults aged 18+ (May 2012) ); 2,010 UK adults aged 18+ (June 2012); 2,012 UK adults aged 18+ ( July 2012) ; 2,014 UK adults aged 18+ ( August 2012)
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