Political Polling – 6th May 2014
6th May 2014
Despite dropping to 33%, Labour?s lead has actually increased to 4 points due to larger drop for the Conservatives.
Labour have 33% vs. 29% for the Conservatives.
Both the Lib Dems and UKIP have improved on last week, rising to 9% and 20% respectively.
Other Parties (breakdown)
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Opinium Research carried out an online survey of 1,972 GB adults aged 18+ from 6th to 8th May 2014. Results have been weighted to nationally representative criteria.
Interview Method and Sample
This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.