Polling Results

Political Polling – 30th December 2014

30th December

A Conservative rise of 3 points to 32% with a corresponding Labour drop of 3 points has cut Labour’s lead to one percentage point.

The Liberal Democrats have risen two points to 8%, while UKIP also increases very slightly to 17%.

ImageVoting Intention Tracker
Voting Intention Tracker (including UKIP)

% Change
Conservative 32 +3
Labour 33 -3
Liberal Democrats 8 +2
Other parties 27 -2

Other Parties (breakdown)

% Change
UKIP 17 +1
Green 4 -1
SNP 4 -1
BNP 1 n/c
Plaid Cymru 1 +1
Other 1 n/c

Approval ratings

The gap between Ed Miliband and David Cameron?s ratings have widened slightly, with Cameron’s ratings improving from -11% to -8%, and Miliband’s staying relatively steady, down one point to -29%.

Nigel Farage’s ratings have recovered slightly from -17% to -14%, but are still noticeably lower than a month ago.

% Approve % Disapprove Net rating Net rating (own party)
David Cameron 38% 46% -8% +87%
Ed Miliband 22% 51% -29% +33%
Nick Clegg 14% 61% -47% +48%
Nigel Farage 30% 44% -14% +74%

Opinium Research carried out an online survey of 1,970 GB adults aged 18+ from 30th December 2014 to 2nd January 2015. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.

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