Polling Results

Political Polling – 2nd December 2014

2nd December 2014

The Lib Dems drop a point to 6%, placing them level with the Green party, while UKIP remain unchanged on 19%.

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

% Change
Conservative 29 -1
Labour 34 +1
Liberal Democrats 6 -1
Other parties 31 +1

Other Parties (breakdown)

% Change
UKIP 19 n/c
Green 6 +2
SNP 4 -1
BNP 1 n/c
Plaid Cymru 1 +1
Other 0 -1

Approval ratings

% Approve % Disapprove Net rating Net rating (own party)
David Cameron 37% 46% -9% +85%
Ed Miliband 21% 53% -32% +32%
Nick Clegg 14% 61% -47% +44%
Nigel Farage 32% 40% -8% +83%

Opinium Research carried out an online survey of 1,940 GB adults aged 18+ from 3rd to 4th December 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.

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