Polling Results

Political Polling – 25th March 2014

25th March 2014

Labour?s lead drops to just 1 point on 33% vs. 32% for the Conservatives in our first post-Budget poll.

The Liberal Democrats remain on 10% while UKIP drop to 15%.

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

% Change
Conservative 32 +2
Labour 33 -2
Liberal Democrats 10 n/c
Other parties 25 n/c

Other Parties (breakdown)

% Change
UKIP 15 -1
Green 3 n/c
SNP 4 n/c
BNP 1 n/c
Plaid Cymru 1 +1
Other 1 n/c

Approval ratings

% Approve % Disapprove Net rating Net rating (own party)
David Cameron 38% 44% -6% +82%
Ed Miliband 26% 45% -19% +39%
Nick Clegg 19% 55% -36% +56%

Opinium Research carried out an online survey of 1,936 GB adults aged 18+ from 25th to 28th March 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.

  • Be part of research that shapes the decisions of government, charities and brands