Polling Results

Political Polling – 25th March 2014

25th March 2014

Labour?s lead drops to just 1 point on 33% vs. 32% for the Conservatives in our first post-Budget poll.

The Liberal Democrats remain on 10% while UKIP drop to 15%.

Voting Intention Tracker
Voting Intention Tracker (including UKIP)

Liberal Democrats10n/c
Other parties25n/c

Other Parties (breakdown)

Plaid Cymru1+1

Approval ratings

% Approve% DisapproveNet ratingNet rating (own party)
David Cameron38%44%-6%+82%
Ed Miliband26%45%-19%+39%
Nick Clegg19%55%-36%+56%

Opinium Research carried out an online survey of 1,936 GB adults aged 18+ from 25th to 28th March 2014. Results have been weighted to nationally representative criteria.

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium?s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.