Readers ready to see the Sun set on Page 3

Readers ready to see the Sun set on Page 3

In our latest poll, for the most part conducted before the tabloid had reversed its apparent decision, we found that the Sun remains one of the most widely circulated newspapers in Britain. A fifth (19%) of UK adults said they have bought the Sun in the last month, coming only second to the Daily Mail (23%).

Sun readership

As far of one of the arguments from the Sun’s editorial team goes, the Sun’s readership is quite balanced. In our poll, 45% of those that have bought the paper in the last month are women, and 55% are men.

The Sun’s readership is mainly among slightly younger adults, 31% of 25-34 year olds having bought the paper in the last month.

Reaction to the (apparent) end of Page Three

When it seemed clear that Page Three was to be shelved, just under a fifth (18%) of adults said it make them more likely to buy the Sun, while 8% said it would make them less likely to buy it.

ImageSun readers ready to see the back of Page Three

Sun readers were much clearer with 41% saying it would make them more likely to buy the Sun, and only 7% saying less likely, suggesting that relatively few would have been dissuaded from buying the paper while many would have welcomed the decision.

When we split this out by gender, 13% of male Sun readers said they would be less likely to buy the tabloid, while no female readers said it would negatively effect their decision to buy it.

Opinium Research carried out an online survey of 2,005 UK adults aged 18+ from 20th to 22nd January 2015. Results have been weighted to nationally representative criteria.
This included 382 Sun readers, 210 of whom were male while 172 were female.