Opinium x Barclays: Oasis fans projected to spend £1B+
New research from Opinium for Barclays shows that Oasis fans are expected to spend over £1 billion on their UK reunion tour. The growing “experience economy” is reflected in this huge amount of spending.
Our key takeaways:
- Average £766 spending per attendee.
- Just under a quarter (24%) of those surveyed planned to spend more on experiences and events this summer than last summer.
- Some fans will be reliving the ’90s with throwback outfits of baggy jeans and bucket hats.
For more insights with impact, get in touch with Faye (fayeboyle@opinium.com).
