Opinium becomes an endorsed supplier of the PRCA

Opinium becomes an endorsed supplier of the PRCA

James Endersby, managing director of Opinium, said ?We are looking forward to running a series of workshops with the PRCA to help agencies and in-house teams make best use of the services research companies can offer. Used well, research can lead the news agenda, provide insight into customers and drive engagement. To be effective, however, thought needs to go into what questions to ask and how to phrase them.?

Francis Ingham, commented ?We have just launched a list of suppliers that our members recommend for different services. Opinium was recommended time and again for everything from tailored research, to questions in omnibus polls. They offer insight, flexibility and value and we are delighted to recommend them.?

About the PRCA

Who we are
Founded in 1969, the PRCA is the professional body that represents UK PR consultancies and in-house communications teams. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do
The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference
All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent
The PRCA represents many of the major consultancies in the UK, and currently has 197 agency members from around the world including the majority of the top 100 UK consultancies. Having launched in-house membership last year it also represents 31 in-house teams including many of Europe’s leading corporations and UK public sector organisations.