Insight

Is it time to label ultra-processed foods?

Conducted and written by Opinium’s brilliant Helen Foord, this article discusses the importance of clear food labelling amid increasing focus on personal well-being in decision-making. Surprisingly, half of UK adults (50%) don’t check food labels, with 25% finding them difficult to understand. Notably, 51% find back labels for non-processed foods easier to understand. Consumption of ultra-processed foods (UPFs) is linked to negative health effects, especially among younger demographics. Consumers advocate for UPF labelling, with 76% supporting its implementation. Improved labelling could empower individuals to make informed dietary choices aligned with their health goals.

Access the full article on The Drum here.