Hopes and Fears
Hopes and Fears
Opinium reseach launches 2011 Hopes and Fears report
Our report tracks consumers? spending intentions across the following areas:
- Books/ newspapers/ magazines
- Clothing/ accessories/ jewellery
- Days out
- Eating & drinking outside of the home
- Health & fitness clubs
- The weekly shopping
The Hopes and Fears Report provides an understanding into how consumers are likely to behave, allowing the reader to plan accordingly and stay ahead of the competition – all in the face of the new consumer reality.
It is an ideal starting place for anyone wishing to stay in touch with their customers, and will prove to be an excellent launching pad from which to base marketing and communications decisions for products and services in the months ahead.
Examples of toplines include:
- Consumers are expected to spend more on their holidays (19%) and weekly shopping (19%) in 2011
- Getting (further) into debt is most likely to be the primary fear among those in their forties. This is consistent with the finding that this age group is the most likely to have both credit card and overdraft debt (20%).
- The proportion planning to holiday outside of Europe this year is higher than the proportion who did so last year particularly among those in their twenties.
- Those in unmarried relationships are the most likely to spend more on eating and drinking out this year (13%), while those divorced or separated are the least likely to increase their spend.
James Endersby, managing director of Opinium Research said: ?Our research has shown that during these tough economic times the priorities of UK consumers are constantly shifting and this is seriously changing the way that companies need to communicate with their different customer segments.
?Our research provides a brief insight into the spending habits of a nation that is watching what they spend and that in certain circumstance won?t compromise on luxuries. It?s important that decision makers understand how this dynamic has changed and where applicable, apply this to their communications strategy.”
If you would like a copy of the report or any further information, please get in touch with James Endersby, Managing Director of Opinium Research on JamesEndersby@220.127.116.11 or 0207 566 3197.