Everyone’s Business Reputation Tracker 2020

No one could have predicted what a rollercoaster 2020 would be.

The demands in responding to the COVID-19 pandemic have undoubtedly pushed businesses’ resilience and agility to the limit.

But in the face of all these challenges and more, 2020 has also seen the best of British business as companies in all corners of the UK, protecting jobs and ensuring the safety and wellbeing of their employees. They’ve also placed themselves at the service of the nation, stepping up to the national challenge to beat the virus, keeping food on our shelves, public services running and playing more active roles in their communities to support those most in need.

In partnership with CBI and Porter Novelli, this year’s Everyone’s Business Reputation Tracker reveals how businesses’ actions have influenced public perceptions of business in what has been a turbulent year for all. It also outlines the actions that need to be taken by business to maintain and build public trust as it seeks to build back better. The Tracker is split into three parts:

  • Part 1: how the public thinks businesses have handled the pandemic, the interplay with business reputation and how business stepped up for the nation in its time of need
  • Part 2: how working practices have been impacted by the pandemic, the steps employers have taken, and how these have been received by employees
  • Part 3: businesses’ role in tackling social and environmental issues, and why business needs to reach out to an ‘unengaged middle’ as we emerge from the COVID-19 pandemic.

Read the full report here: