Changemaker Report 2019

Together with The Akin, we surveyed changemakers across the globe, finding out what key trends are affecting this group of young, politically and culturally engaged consumers. The report looks at what is shaping changemakers in 2019 and the evolving landscape since the Changemaker report last year.

In 2019 we are reaching a turning point for technology, politics and the environment. Last year saw many factors converge that highlighted just how overindulgent consumerism had become. The tipping point was reached as many brands began to realise that typical campaigns, focussed solely on profit, were no longer enough. Brands now know they must think systematically and that success will only come from providing value and positive impact that goes wider than before. In an ideal world, the word growth would be banned and targets would be built on betterment and positive societal and environmental impact.

The report breaks down the attitudes and behaviours of global Changemakers. Defining the most important values and the opportunities that lie ahead.

Click below to read the full report: