Safeguarding the future of aviation: tracking attitudes to drone use

The Need

Opinium has worked with The Civil Aviation Authority (CAA) since 2016, to provide insight to aid the safeguarding of the aviation industry through the encouragement of safe and responsible drone usage.

Our Approach

We initially conducted a 3 phase Qualitative/Quantitative study, to understand motivations, behaviours, lifestyle and attitudes towards drone flying and responsibility, culminating in insight to support the development of the dronecode. Since 2016, we have run a yearly tracker to understand the shifting attitudes to and behaviours around drones and drone usage. The research is conducted amongst the UK public at large, and with drones users who are the key group with whom the CAA needs to primarily engage.

“We were really impressed with how quickly Opinium grasped the technical subject of drones and quickly delivered exactly what we were hoping for. Their research approach is clearly very thorough revealing powerful insights, but for me it’s the way they communicate that insight, their storytelling really helped me support my stakeholders inside the CAA and outside such as major airports, government, local authorities, consumer groups, etc. Highly recommend them.”

The Outcome

Our research has been integral to informing the CAA’s strategy around drone responsibility. The research has supported the interest of multiple stakeholders, such as airlines and airports across the UK, in safeguarding the future of the aviation industry.

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