Brits dieting after seeing a bad photo of themselves

Brits dieting after seeing a bad photo of themselves

  • Seeing a bad photo of themselves triggers just over a third of Brits to start a diet (36%)
  • Two thirds (63%) of British women have been on a diet, compared to just over one third (36%) of males
  • Only five per cent of dieting Britons stick rigidly to their diets, without making any exceptions

Opinium Research discovered that (of those who have dieted), other than feeling unhealthy/overweight (66%)the next most common trigger to start a diet is seeing a bad photo of yourself (36%). Other causes differ between men and women such as a bad shopping trip, where clothes don?t fit as well as you?d like, affects a third of females (32%) but only influences 6% of men.

The Opinium Research reveals that almost two thirds of women in the UK have dieted (63%), compared to just over a third of men (36%). While there may be various reasons behind starting a diet, only five per cent of dieting Brits stick to them without exceptions! Staggeringly, just over a quarter of dieters make exceptions to their regime every weekend (27%) and one in ten can?t cope with their self-imposed rules when they are hungover (10%). The top five circumstances where diets fall to the wayside are:

  • At events e.g. parties, Christmas, weddings (34%)
  • When you feel stressed, tired or upset (30%)
  • When you?re on holiday (30%)
  • At weekends (27%)
  • When you don?t have enough money to afford the correct food (11%)

Kate Norfolk, head of healthcare research at Opinium, commented:
?If you choose to lose some weight or get fit, the key is to change your lifestyle and attitudes which are reflected in a healthier diet ? not to yo-yo with crash diets every time you see a bad photo of yourself.

?Even if there are no medical concerns remember exercise is also an important tool in getting fit and by getting a balance between an active lifestyle and good diet, you can always reward yourself with a few treats!?

Opinium Research carried out an online survey of 2,033 people (of which 1,015 have been on a diet), from 9th to 11th July 2012, aged 18+. Results have been weighted to nationally representative criteria.