Attitudes towards the 2022 World Cup

In the run up to the 2022 World Cup we ran a project looking at attitudes towards the tournament as whole and how Brits will engage with it.

The study looked at serious issues such as Brit’s attitudes and awareness of various concerns surrounding the tournament and how they want their team to respond.

It also looked at how people’s viewing habits will change given both the rise of new working habits since the pandemic and the first winter World Cup.

It also touched on how Brits plan to combine celebrations for Christmas and the World Cup, their favourite songs to get them in the mood for the tournament and their predictions.

You can find more in the summary report below and the data tables** here.

**N.B. when using these tables please do not report on subgroups where the base size is lower than 50.

Read the full report below: