Insight

What different parties think of each other?

What different parties think of each other?

The headline results were fairly predictable with the Labour and Conservative figures reflecting current voting intention but what?s interesting is if you start to look at what voters of each party thought of the other parties.

As you might expect, Labour supporters don?t like the Conservative party (7% favourable, 89% unfavourable) and Conservative supporters aren?t very positive about Labour either (8% favourable, 88% unfavourable).

Views within the coalition are divided. Around a third of Lib Dems (35%) have a positive view of the Conservative party and around the same proportion of Conservatives (30%) have a positive view of the Lib Dems.

However, the real imbalance is between Conservative and UKIP supporters. Conservatives were fairly evenly divided in their views of UKIP, 41% having a favourable view and 47% having an unfavourable view, but still viewed it more positively than any party other than they currently say they?ll vote for.

This affection is fairly one-way though as only 23% of UKIP voters have a favourable view of the Tories. 75% have an unfavourable view.

The other interesting thing is the position of the Liberal Democrats. Since the 2010 election the Lib Dems have lost well over half of their vote and in some polls (such as ours) routinely score less than 10%. Yet the percentage of likely voters with a favourable impression of the junior coalition party is 23%, the same as the record percentage of the vote they received in 2010.
Obviously this isn?t the same as voting intention but it?s an interesting antidote to the constant feed of single-digit poll ratings and a party leader approval rating that hasn?t risen above 14% since January.