Drivers of this phenomenon include the surge in available mobile devices, the invention and emergence of social media as well as the technical possibility of processing all this (big!) data in the first place.
Impact of Hyperconnectivity
This is hyperconnectivity – it connects all areas of business and is the reason we have put these charts together. They illustrate the degree of ?hyper? in this phenomenon ? that?s to say, whatever we do nowadays technology is an integral part of the experience. We can email our parents, call the landlord, order a pizza, work at a desktop computer, sleep in a hotel which we have booked online or take a photo of a purchase we?ve made at a flea market.
The fact of having others closer to us though they are miles away has a profound impact on everything we do.
We can call the council whilst on holiday, search for independent product reviews whilst we are in store, vote electronically at a national election, file our tax return online and write an email to the Chief Executive of our favourite brand.
Opportunities and challenges
These new opportunities offer a huge amount of advantages: the easy and fast upload of our blood pressure coupled with some personal statistics could, if half of the UK would do it using their smart phone, create the country?s largest consumer health database ? in an instant.
Apps have become a new market, as well as other new devices and digital services. Opinium has just recently investigated the related trend of the sharing economy.
Risks of Hyperconnectivity
This phenomenon offers not only opportunities but also challenges:
Concerns about data protection are still a major obstacle preventing UK consumers adopting more digital services. And a lack of trust in other consumers prevents the commercial sharing platforms (AirBnB) from going mass market.
Cybercrime and security are also a huge issue when it comes to government services and financial transactions.