Majority of UK Consumers Would Not Pay for Ad-Free Facebook and Instagram

How likely are you to pay to use Facebook and Instagram if they were free from advertising?

In a recent study for VideoWeek, Opinium’s research found that 58% of UK adults are unlikely to pay for ad-free versions of Facebook and Instagram, with just 13 percent saying they are likely to pay to remove ads.

VideoWeek requested the research after it emerged that ‘Meta was considering launching paid, ad-free versions of its social media apps. The move is intended to help Meta comply with incoming EU and UK legislation that will restrict Big Tech companies’ use of personal data for targeted advertising.’

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